CRM Application | Website design
Empowering Real Estate Through Innovative Digital Solutions
Infinity Lifespaces operates primarily out of Gurugram as a design and build company concentrating on real estate solutions. The firm offers exterior and interior design services for housing and oversees multiple residential projects. The firm's reputation is built upon providing comprehensive real estate solutions with an emphasis on client contentment and openness.
Timeline
From explorations to final designs in 8 weeks.
Background
Infinity Lifespaces, a design and build company for real estate, focuses on delivering housing solutions with exceptional interior and exterior designs. While their offerings were robust, they faced challenges in creating a seamless digital experience for their clients. The existing website lacked interactivity, transparency, and user engagement, which are critical for building trust in the real estate industry. Additionally, managing client relationships and project updates was becoming cumbersome due to the absence of a centralized system.
This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.
Research & Planning
Understanding the needs of both the clients and the company was crucial. I conducted stakeholder discussions, analyzed user pain points, and identified opportunities to enhance engagement and transparency. This phase set the foundation for a solution that addressed real user challenges.
Design & Prototyping
I crafted intuitive, user-centric designs for the website and CRM app. From wireframes to high-fidelity prototypes, every detail focused on enhancing usability, accessibility, and visual appeal. Key features like the Quotation Calculator and Moodboard were strategically integrated to drive interaction and value.
Implementation
Collaborating closely with cross-functional teams, the designs were brought to life. Interactive animations, real-time features, and a seamless interface ensured both the website and CRM delivered on functionality, engagement, and user satisfaction.
By addressing key pain points, I developed innovative solutions to enhance user engagement, foster transparency, and streamline processes. From a dynamic website redesign to a feature-rich CRM application, each solution was tailored to meet the needs of clients and the business, ensuring a seamless and intuitive digital experience.
Website Redesign
The website was completely redesigned to be more scannable and engaging, featuring a clean, user-friendly layout. Interactive animations were introduced to guide users and encourage exploration. Key functionalities such as a Quotation Calculator provided quick and transparent investment estimates, while the Moodboard feature allowed clients to curate and share their style inspirations, fostering collaboration and personalization.
CRM Application
The CRM application was designed to centralize client interactions and streamline project management. The app included real-time features like live video streaming for project updates, enabling clients to stay informed and involved. It also allowed users to raise queries, communicate with team members, and track project progress effortlessly. Additional functionalities, such as access to documents, payment tracking, and detailed material usage, ensured transparency and trust. By integrating the Quotation Calculator and Moodboard within the CRM, a seamless and cohesive digital experience was created, meeting both client needs and business objectives.
View prototype
The redesigned website and CRM application significantly enhanced user engagement and streamlined client interactions. The Quotation Calculator improved transparency, helping clients make informed investment decisions, while the Moodboard feature fostered collaboration and personalization. The CRM’s real-time functionalities, such as live video streaming and project tracking, boosted client satisfaction by providing transparency and convenience. Overall, the solutions bridged the gap between the company and its clients, creating a seamless, user-centered experience that aligned with the business’s goals.
Increased Transparency:
The Quotation Calculator empowered clients with clear, quick investment estimates.
Enhanced Engagement:
The Moodboard feature encouraged collaboration and personalization, making the design process more interactive.
Streamlined Processes:
The CRM centralized communication, project updates, and document access, simplifying client interactions.
Improved Client Satisfaction:
Features like live video streaming and real-time project tracking provided convenience and trust.